A well-defined and deployed CRM solution allowed us to see all aspect of our customers — tying in service and sales, social media usage, marketing response and back office data to create a view that drove sales and service intelligence day in and day out. Over the last fifteen to twenty years of CRM, we’ve … Continue reading
The term social media marketing can make even the most seasoned business owner roll their eyes in shame. They know they need it to connect with their customers and leads but aren’t sure how to start. Did you know that advertising on Facebook increases the number of qualified leads walking in the door? Did you know … Continue reading
When you were four, you imagined “engineers” as men in striped overalls who shouted “all aboard!” from trains. Later you learned that most engineers study more than just locomotives: mechanics, chemicals and even complicated structures like roller coasters. Similarly, you pictured “curators” as snobby museum employees who talk about brush strokes and Impressionism. Today, however, … Continue reading
Does social media have a glass-ceiling problem? Even as companies rush to exploit social media in every conceivable way, a report from The Conference Board and the Rock Center for Corporate Governance at Stanford University finds that senior executives don’t seem to take the results seriously — if they look at them at all. For example: • Fewer than … Continue reading
The Social Cloud 